Agribusiness has become a strategic domain for Brazil, with the meat trade being one of the most relevant to the picture presented. Particularly in the beef  sector, Brazil has been a strong and competitive player. Reflecting a structured development process responsible for raising productivity and product quality, the country has followed the signs of a growing market, increasing its competitiveness and international scope. Knowing the importance of the production and commercialization of beef for the Brazilian economy, this work evaluated the competitiveness of exports of this commodity in reference to the main exporting countries at the global and regional level, through the Normalized Revealed Comparative Advantage Index (NRCA). The results indicate that, between 1998 and 2017, Brazil’s comparative advantage increased significantly, making the country one of the strongest competitors at the international level. The application of the NRCA presented satisfactorily the development of the international scenario of competitiveness in this market, revealing the dynamics of rise and fall of the main exporting countries.